Who will be next?
Join the industry’s brightest minds as we honor leadership, innovation, and legacy for a memorable night to celebrate the future of our industry.
At Beauty Changes Lives, we believe in the power of legacy. By honoring today’s leaders, we empower tomorrow’s.
Reuben’s connection to Beauty Changes Lives runs deep, as he was a founding board member and a steadfast advocate for the organization’s mission. Throughout his extraordinary career, Reuben has seamlessly integrated Beauty Changes Lives into every new opportunity, fostering partnerships and advancing initiatives that empower the next generation of beauty professionals.
As the Group CEO of Bansk Beauty, Reuben oversees a portfolio of transformative beauty brands, including Amika, Eva NYC, and Ethique Beauty. Under his leadership, these brands have embraced philanthropy and industry mentorship, with Amika emerging as a major donor and partner of Beauty Changes Lives. Through his vision, Reuben has inspired these brands to champion education and opportunity for beauty professionals, further solidifying the beauty industry’s commitment to giving back.

The Legacy Award isn’t just recognition. It’s a promise:
Every honoree we celebrate becomes part of a story bigger than themselves — the story of how
Beauty Changes Lives.
~ Lynelle Lynch, President & Founder