The Worth Up Alliance serves beauty entrepreneurs ready to take the next step in their career. The Dream Capital Entrepreneurial Grants support successful hairdressers, barbers, make-up artists, estheticians, massage therapists and nail professionals who aspire to open a salon, spa or barbershop, formulate a product line, expand their business, make the leap from behind the chair to behind the scenes as an editorial stylist, or other notable career advance. 

Winter 2022 Recipients

$10,000 Dream Capital Grant Winner

Jona Herrera

Owner of @leelaskinllc

$5,000 Dream Capital Grant Winner

Cassidy Womack


$5,000 Dream Capital Grant Winner

Alberto Delgado


What is Worth Up Alliance? 

Founders Ted Gibson and Jason Backe were inspired to establish the Worth Up Alliance based on their own careers as beauty entrepreneurs. Worth Up is uniting a coalition of change agents, dream makers and expert advisors committed to nurturing and empowering emerging Entrepreneurs through education, business coaching, mentoring, networking and start-up capital grants. 

Learn more about the Worth Up Alliance

Connect with the Worth Up Alliance on Instagram