Shop Beauty. Change Lives! Integrate BCL Giving into your POS

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Beauty Changes Lives Launches “Shop Beauty. Change Lives.” — New Initiative Enables Seamless Giving Through Shopify Checkout

Beauty Changes Lives, the nonprofit committed to making beauty and wellness careers a first-choice, is proud to announce the launch of “Shop Beauty. Change Lives.” This innovative initiative empowers both brands and individuals to integrate giving into their Shopify checkout experience, making it easier than ever to support scholarships, mentorships, and career opportunities for aspiring beauty and wellness professionals.

Through the Pledge “Give & Grow” app on Shopify, participating brands can now add simple donation options—including round-up, fixed-amount, or percentage-of-sale gifts—directly at checkout. This effortless integration turns everyday purchases into opportunities for impact, ensuring that every transaction can help change a life.

“Shop Beauty. Change Lives. is about meeting people where they are—in the moment of purchase—and giving them a chance to be part of something bigger,” said Lisa Roeberg, Beauty Changes Lives Executive Director. “This initiative allows our partners to align purpose with business, while giving consumers an easy, transparent way to invest in the future of our industry.”

Why It Matters:

  • Empowers the next generation: Every dollar raised creates opportunities for current and future professionals through scholarships, mentorship, and entrepreneurial resources.
  • Simple for partners: Quick Shopify app installation, customizable giving options, and real-time impact tracking make it easy to integrate—while generating charitable contributions that qualify for tax deductions.
  • Visible and meaningful for customers: Consumers can see their purchases create positive change, strengthening loyalty and community connection.

The Shop Beauty. Change Lives. initiative is live now, with brands and individuals already integrating giving into their storefronts. Borboleta Beauty was the first brand partner to integrate this giving opportunity. “This initiative enables companies of any size to drive meaningful impact, with everyday transactions fueling scholarships and mentorships for our industry’s future.” said Mike Alexander, Borboleta CEO. 

Beauty Changes Lives invites all beauty and wellness companies using Shopify to join the movement, making every sale an opportunity to give back and grow the future of the industry. For more information and to get started visit https://beautychangeslives.org/pos-partner/.