Jason Lumsden is an outcome oriented senior team leader with over 25 years of Sales, Marketing, R&D, and Operational experience, focused on delivering material results. As Chief Commercial Officer of Marianna Beauty Inc., a $91 million private equity-owned company that specializes in custom manufacturing, kitting, and distribution in multiple beauty and educational channels, Jason developed and executed a multi-faceted roadmap to significantly increase share in the current portfolio of customers, acquire new customers across a variety of distribution channels, stabilize the Cosmetology School platform and substantially increase the throughput and “right the first time” in laboratory submissions. Shortly after Jason’s arrival to Marianna at the end of 2016, a stabilization and turnaround of the company began whereas Jason was able to guide the organization from $76 million in 2017 to $91 million in 2019. Furthermore, a path for ongoing annual double-digit increases is being executed on.
At O.P.I. ($300 million division of Coty Beauty) Jason was Senior Vice President of Sales, Sales Operations, and Education. Under his leadership, the strategic plan, including a redesign of the Sales and Education model, was executed on delivering annual revenue increases while at the same time reducing costs. He implemented a system to identify product diverters and significantly reduced available product for non-authorized distribution channels. Additionally, Jason was a key leader and contributor for the $11B+ Coty purchase of P&G’s Beauty and Haircare divisions.
Earlier, Jason was Global Vice President of Sales of Hairuwear Inc., a privately held leading organization that manufactures and distributes alternative hair extensions, wigs, and hair pieces in a variety of distribution and consumer channels. Jason was instrumental in the ongoing development and expansion of market share to include professional salons, beauty supplies, retailers (Sally Beauty, Ulta, etc.) shopping TV (QVC US, QVC UK, QVC IT, and QVC China), and online stores. At Colomer Beauty (Revlon Professional) Jason spent 10 years as the National Sales Director, responsible for developing sales, education, and marketing strategies for multiple brands including American Crew, MOP, ABBA, D:fi, Orofluido, Roux, and Voila Color.
Jason earned a Bachelor of Science in Management with concentrations in Marketing and Human Resources from the University of North Carolina at Wilmington’s Cameron School of Business. Additionally, Jason was a member of the UNCW swim team.
Jason and his wife, Susan have one human child: Cole and one furry child: Dolce. He enjoys being active and still gets into the pool for a few laps.