Lynelle Lynch

Lynelle Lynch

President & Founding Member

Lynelle, an accomplished visionary and entrepreneur, took over as President and Owner of Bellus Academy in August of 2005. Lynelle’s fresh perspective on the beauty and wellness education business allowed her to revolutionize beauty education offering advanced education that was unprecedented in beauty school education and career development. Today the Bellus Academy offers 17 programs and an articulation agreement for a Health and Beauty Associate Degree. Throughout Lynelle’s career, she has been active in numerous civic and charitable causes serving on 16 Boards of Directors, including the American Association of Cosmetology Schools (AACS) executive board and is the president and a founding member of BCL.

Robert Passage

Robert Passage

Vice President & Founding Member

Robert is Chairman, CEO & Global Ambassador of Pivot Point International Inc. He has been active in cosmetology education for more than 22 years, 46 years if you consider he was born and raised in the business. He is a licensed cosmetologist, licensed cosmetology instructor and holds a degree in business from Loyola University in Chicago. Robert has served on the AACS board since 1995 and has served on numerous committees during his tenure. He has also served on the IACS (IL Association of Cosmetology Schools) board as past president and continues to serve his state association today. He is also involved on numerous industry committees including CC (Cosmetologists Chicago), PBA (Professional Beauty Association) and ACCRED (Advisory Council on Cosmetology Relations and Education).

Tate Holland

Tate Holland

Treasurer

Tate is the President and CEO of Make-up Designory. He has worked in make-up education and cosmetic sales, manufacturing, and distribution for the last 25 years. For the past 19 years, he has been the President and CEO of Make-Up Designory (MUD). While at MUD, he has overseen the successful implementation of the company’s two highly regarded vocational schools for professional make-up artistry, in Los Angeles and New York. While under his watch, the company has developed and distributes a full line of color cosmetics, and developed an educational program shared with over 50 MUD Studios and MUD Partner Schools around the world.

Along with his work responsibilities, Mr. Holland is active in local community affairs. He is a past President of CAPPS, the California Association of Private Postsecondary Schools, a former member of the Burbank Chamber of Commerce, the Toluca Lake Chamber of Commerce, the Newhall School District Measure K oversight committee, and a founding member of Burbank Arts for All. Mr. Holland holds a Bachelor of Arts in International Studies from the American University in Washington, DC.

Jan Arnold

Jan Arnold

Director & Founding Member

Jan is the Co-founder and Style Director of CND® and the daughter of Dr. Stuart Nordstrom, the brilliant dentist and organic chemist whose discoveries launched the company in 1979. Her experience as a brand engineer has contributed to the success of CND® as a worldwide company and her personal sense of style makes her the high-fashion face behind the brand. One need only look to New York Fashion Week to see Jan and CND’s many accomplishments. CND’s top nail pros have manicured runway models and started trends during Fashion Weeks in cities such as New York, London, Paris and Sydney for more than 18 years. CND® has collaborated with some of fashion’s most desirable designers such as Alexander Wang, Creatures of the Wind, Jason Wu, Phillip Lim and The Blonds just to name a few. As a result, nails have become the ultimate fashion accessory for women around the world.

Frank Cacciato

Frank Cacciato

Director

Frank is the CEO of Katherine Frank Creative, Inc, a creative design agency that has been specializing in the beauty industry by way of trade show exhibits and graphic design for over 20 years. Cacciato’s work ethics and attention to detail have earned their company the reputation of one of the most respected show management/agencies in the industry. Thanks to an active presence at several significant trade shows throughout the country and more recently overseas, Cacciato has extensive experience of dealing with every kind of situation under the sun. His dedication to building successful relationships with industry leaders along with his uncanny ability to bring people together have been demonstrated through various avenues including his volunteer efforts, show management skills, and involvement with various industry organizations.

Christine Schuster

Christine Schuster

Director

Christine is the Senior Vice President of Education for the L’Oreal USA Professional Products Division (PPD). Christine is responsible for the long-term strategic development of the education strategy for all PPD brands (Kerastase, Shu Uemura, L’Oreal Professionnel, Redken, Pureology, Matrix, Mizani, Essie, L’Oreal Technique, Baxter of California, Decleor and Carita) and the professional beauty product distribution center, SalonCentric. She also works with each brand and SalonCentric on the day-to-day management of the education department.

Christine started her career in cosmetology at the age of 18 when she graduated cosmetology school and moved to Europe to work as a hairdresser. She joined Redken in 1991 working the Chicago market as a Redken District Sales Educator. Christine’s unique abilities and passion for the hairdressing community quickly propelled her through several positions including Manager, International Education (1993), Director, Redken Exchange (1995), Senior Director, Exchange, Shows, Events (1998) and AVP, Redken Education Worldwide (1999). Christine’s vision and strong strategic planning skills led her to be appointed to Senior VP, Redken and Pureology Education Worldwide – a position she held up until her current role as Senior VP of Education for PPD.

Salvatore Mauceri

Salvatore Mauceri

Director

Salvatore is the CEO of Wella North America, the Salon Professional Division of P&G. A 25-year veteran of sales and marketing in both business-to-business and consumer products, he possesses a proven track record of leading winning organizations around the world. He has spent the past decade at Wella, first leading the U.S. Eastern Division for P&G Salon Professional, then selected to lead what became the single biggest successful Wella company integration of the North America total business into the P&G Company. More recently, he was Director of Global Developing Markets, a business unit that under his vision and leadership grew to encompass more than 90 countries in three regions (Asia, Eastern Europe, Middle East & Latin America). He transformed a small, opportunistic export organization into a vibrant and strategically important global division that has quickly become the fastest growing business unit in Wella globally.

In 2014, Salvatore transitioned from Geneva, Switzerland to Wella North America’s headquarters in Woodland Hills, California to lead the entire organization of professional educators, sales executives, marketers, researchers and support functions in the United States and Canada. In this role, he plans to continue to expand Wella North America’s mission to support the salon professional through leading product and service innovation, world-class education and impeccable customer service.

Elisa Fischer

Elisa Fischer

Director

Elisa Fischer serves as the TIGI® General Manager for the Americas. A dedicated advocate for hairdressers and proven innovator and leader in the professional salon industry, Elisa leads a passionate hairdresser-centric company, created by hairdressers, for hairdressers. Her mission is to continue to elevate the professional industry and help create a brighter future for aspiring hairdressers.

Prior to joining TIGI®, one of Unilever’s most exciting brands, Elisa spent almost 12 years with the L’Oreal Professional Products Division in several capacities including Vice President of Marketing for Matrix, where she was instrumental in regaining the trust and engagement of Matrix salons and hairdressers. She launched a major industry student initiative, “Spread the Love” and brought to life the tagline, “Imagine All You Can Be” throughout the US market.

In Elisa’s final role with L’Oreal, she served Vice President of Sales for Redken and Pureology, leading one of the largest sales teams in the industry. Elisa has great passion for the haircare business, and throughout her professional life, she has managed to forge strong relationships with hairdressers, key accounts and senior professionals and has shown consistent growth in all of her roles.

Jen Wilder

Jen Wilder

Director

Jen is currently the Vice President of Marketing for Beauty Systems Group, which includes CosmoProf, Loxa Beauty and Armstrong McCall. In this role, Jen leads the Marketing organization and CRM capability for BSG and oversees the overall Loxa Beauty Business. Since joining BSG in 2015, Jen has led a brand refresh of BSG, including bringing to life their tagline of standing for those who are “Licensed to Create” and ensuring they put licensed professionals at the center of all that they do. Before joining BSG, Jen spent five years with the consumer products company Kimberly-Clark, which includes household brands such as Huggies and Kleenex. Three years of this time was spent in their Corporate Strategy team, two of these years were spent leading their $250MM child care brand GoodNites. Prior to joining Kimberly-Clark, Jen was a Management Consultant for Monitor Group and advised Fortune 500 companies on corporate strategy and marketing strategy and spent time based in their New York office and in their Riyadh, Saudi Arabia office.

Trevor Attenborough

Trevor Attenborough

Director

Trevor Attenborough currently serves as the General Manager of the North American salon division for Kao USA, Inc. which specializes in beauty salon products sold under the Goldwell, KMS and Varis brands. In his role, Attenborough holds full P&L responsibilities for the U.S.A. and Canada, two of the largest salon markets within the Kao global organization.

Under Attenborough’s leadership as General Manager, the Kao salon business has outpaced the North American salon industry in sales growth by following his strategy of partnering with salons to help them growth their service businesses.

Attenborough joined the Kao organization in 2009 as the Vice President of Marketing and Sales Support. With his extensive knowledge of marketing, he introduced new approaches to the Kao Salon business, like the Goldwell consumer advertising program “You Can’t Get Supernatural From A Supermarket” which motivated salons to take a fresh look at the Goldwell brand and started it on the path to growth. He also led the relaunch of KMS and successful introduction of many new products to the portfolio of both Goldwell and KMS.

Prior to joining Kao, Attenborough was the Vice President of Marketing at NIOXIN. His career also included marketing roles at Wella, Alberto Culver and L’anza.

Attenborough studied at California State University Los Angeles and Art Center College of Design. With a background in both design and engineering, Attenborough brings a unique creative and quantitative perspective to the salon industry.