The Worth Up Alliance serves beauty entrepreneurs ready to take the next step in their career. The alliance supports successful hairdressers, barbers, make-up artists, estheticians, massage therapists and nail professionals who aspire to open a salon, spa or barbershop, formulate a product line, expand their business, make the leap from behind the chair to behind the scenes as an editorial stylist, or other notable career advance. 

Meet The Spring 2022 WINNERS

Erika Martin-Ware $10,000 Dream Capital Winner

Owner of @zerenitymobilespa

Watch their application video

Misha Mills $5,000 Dream Capital Winner


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Michelle Robertson $5,000 Dream Capital Winner


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Ebony Smith $3,000 Dream Capital Winner


Watch their application video

What is Worth Up Alliance? 

Founders Ted Gibson and Jason Backe were inspired to establish the Worth Up Alliance based on their own careers as beauty entrepreneurs. Worth Up is uniting a coalition of change agents, dream makers and expert advisors committed to nurturing and empowering emerging Entrepreneurs through education, business coaching, mentoring, networking and start-up capital grants. 

Learn more about the Worth Up Alliance

Connect with the Worth Up Alliance on Instagram