Luis Rocha Figueroa, @the_louis_daniel

Chicago, IL, Paul Mitchell – Chicago

Art of Haircoloring – $5,000

Luis’s days are literally a mirror image. He spends 36 hours a week as an operations manager at Asha Salon Gold Coast and another 36 hours a week as a cosmetology student in the classroom and student salon. Fascinated by the art and science of blond-ing, Luis describes three of his favorite things about beauty. “First, I love how hairstylists can change a client’s self-image. Second, I love helping clients recreate themselves and third, the career options in this business are endless,” he says. But for now, he’s all about making his clients “as platinum as possible” and “the blonder the better.” Watch Luis’s video here.