Emma Lamfers, @rosycheekscosmo
Aveda Institute of Des Moines, Iowa
Emma is already envisioning the “ripple effect” that will result from her scholarship award and benefit those she serves as a hairstylist. “I want to bring positivity and acceptance into each interaction I have with a guest,” says Emma. She credits her mom’s belief in her beautiful potential for inspiring her with the confidence to pursue a career in beauty. “Everyone we touch physically in our work, we also touch emotionally,” says Emma, adding that Madison Reed’s brand values honor the trust that exists between hairstylist and guest and between individuals working within the salon environment. “Trust is impactful for clients and for colleagues and essential for the business side of beauty,” she says.
Jordan Kirk, @goldenmasterpeace
KC’s School of Hair Design, Pontotoc, Miss.
Graduating college in 2020 with bachelor’s degrees in business administration and marketing, Jordan felt unfulfilled. Creativity was in the DNA of women in her family and whether designing her own prom gown, exploring digital art, or baking, Jordan enjoyed creating things – especially hair designs. However, a different type of art influenced Jordan’s career pivot. Watching the film Beauty Shop, Jordan was inspired by Queen Latifah’s portrayal of the hairstylist character Gina and remembered her own childhood dreams of becoming a celebrity hairstylist. “Queen Latifah is known as a rapper and a model, but also as a strong woman. It meant a lot to me to see a Black, plus-size woman celebrated for her beauty and her talents,” said Jordan. She’s already thinking about blending her business and marketing degree to fulfill a beautiful calling. “I don’t have a motto, but I have a mission. Sitting in my chair you will know you are in good hands, because honestly, you are,” she says.
Kimberly Vest, @cleerlyinvisable
Creative Images institute of Cosmetology, Dayton, Ohio
Twenty years ago, Kimberly Vest had big dreams of taking the beauty world by storm and promised her grandmother she’d complete her beauty school progream. But fate had other plans and Kimberly says she became “the infamous beauty school drop-out” noting it was sadly the only promise she made and didn’t keep. After two decades of thinking about what would make her truly happy, Kim had an epiphany and decided she wanted to become the next big thing in a short time. The first step on her journey? Returning to beauty school. After losing 150 pounds, Kim knows the power of transformation. “When you change someone’s appearance, you change not only how they look on the outside, but how they feel on the inside,” says Kimberly.
Rabekka Trotter, @_.bekkyy
Summit Salon Academy, Anderson, Ind.
As a teenager, Rabekka watched her mother get increasingly frustrated as she prepared for a job interview and complained that her hair would not lie straight enough. When Rabekka asked her mom why she didn’t just style her Afro since she knew how to work with the texture, her mom replied it was “unprofessional.” Since that moment, Rabekka has made it her mission to advocate for acceptance of all hair color, texture, pattern, and style – even in the office. As a hairstylist, she looks forward to helping every person feel comfortable with their hair and wants her clients look in the mirror and like the person looking back at them. And while she wasn’t shy to advocate and speak up in the video, she looks forward to the day when her work behind the chair leaves the salon and speaks for itself.
Jasmyne Garnett, @jgslab
Paul Mitchell the School – Sherman Oaks, Calif.
As she looks forward to becoming a hairstylist, Jasmyne says the role includes much more than cutting and coloring hair, noting cosmetologists often serve as therapists, mothers, sisters, and best friends. “Our job as hairstylists is to make the person sitting in our chair feel loved and cared for as we care and create,” she said. Jasmyne relates to Madison Reed’s core values of joy, courage, trust, and responsibility, noting the joy she finds in caring for others, the courage she channeled to leave the Midwest for California, the trust she has that the effort she invests in her career will return to her and the responsibility she feels to make the clientele she serves for feel loved. This virtuous circle of values informs her approach to her life and her calling.