Caitlin Cook, @WarPaintCait, The Salon Professional Academy, Grand Island, NY

While some might see make-up as superficial, Caitlin sees make-up as a powerful tool for transformation and expression. In her application video, she states, “Make-up can hide physical and emotional insecurities, showcase creativity and even elevate your mood.” She notes a shared love of make-up has always provided a connection for her and her mother. Caitlin views make-up as ultimately being part of self-care and wellness. “As the body’s largest organ, skin care is essential for physical and mental well-being,” she says.