We’re leading a disruptive, hyper-targeted, campaign uniting some of beauty’s most influential brands, salons & media voices. The “Make Your Mark” campaign aims to transform perceptions about careers in beauty & raise awareness of the career opportunities, possibilities & potential available to licensed beauty professionals.
The Make Your Mark campaign will show Gen Z the pathways & possibilities available to licensed professionals in the beauty industry. As the beauty & wellness industry is projected to grow 36% in the next decade, more than 1.3M jobs could be left vacant. It’s time to debunk traditional ideas about beauty as a career.